The Nashville Watch Fair is an annual luxury timepiece event hosted by King Jewelers in Nashville, Tennessee. Now in its 18th year, the fair brings dozens of the world's leading watch brands and their representatives into a ten-day run of brand showcases, new release previews, expert-led conversations, and collector-only experiences. It is widely considered the most significant watch event in the Southeast.

Admission is complimentary. RSVP is recommended.

This year's roster reads like a horological hall of fame. Confirmed exhibitors include:

Haute Horlogerie & Manufacture: Audemars Piguet, Patek Philippe, Hublot, Blancpain, Jaeger-LeCoultre, Roger Dubuis, Glashütte Original, Chopard, IWC Schaffhausen, Zenith, Montblanc, Armin Strom, Schwarz Etienne.

Modern Icons & Tool Watches: TUDOR, Bell & Ross, Oris, DOXA, NORQAIN, Formex, Pre-Owned Rolex.

Heritage & Accessible Luxury: Hamilton, Longines, Baume & Mercier, NOMOS, Mido, Tissot, BENRUS, Louis Erard, Fears, Atelier Wen, Sartory Billard, SpaceOne, Shinola.

Lifestyle & Everyday: Casio G-SHOCK, Seiko Luxe, Seiko.

Watch Care & Accessories: WOLF Designs, Swiss Kubik, Scatola del Tempo, Deakin & Francis, Montblanc accessories.

For collectors, this kind of access is rare. Brand representatives travel in for the event, often bringing pieces that aren't yet on the showroom floor — limited editions, and Watches & Wonders 2026 novelties making their Nashville debut.

New this year and presented in partnership with WatchTime — the fair's official media partner — the Watch Time Passport turns one evening of the fair into an interactive collector's journey. The Passport Experience runs from 5:00 to 7:30 PM on Friday, June 12th.

Each guest receives a Watch Fair Passport upon arrival. Visit a participating brand's table, learn about a new release, and collect a stamp. Fill your passport and you'll be entered into drawings for an exclusive lineup of prizes (announced on the night of the experience).

It's a playful, hands-on way to explore brands you might not have considered — and the kind of memento collectors actually keep.

Each spring, the global watch industry gathers in Geneva for Watches & Wonders, the year's most important new-release event. Many of the novelties unveiled there don't reach retailers for weeks or months. The Nashville Watch Fair is one of the rare opportunities to see — and in many cases try on — those new releases in the United States within weeks of their announcement.

Expect to see this year's most discussed pieces from brands like TUDOR, IWC Schaffhausen, Zenith, Hublot, Jaeger-LeCoultre, and Patek Philippe, alongside boutique-level limited editions from independents like Armin Strom and Schwarz Etienne.

For collectors who follow the secondary market, King Jewelers will also showcase a curated selection of pre-owned timepieces during the fair — including Rolex, Cartier, Patek Philippe, Audemars Piguet, Omega, and Panerai. Each piece has been vetted by our in-house team, and our specialists will be available to discuss provenance, condition, and current market context.

Eighteen years on, the Nashville Watch Fair has grown from a regional showcase into a destination event for collectors across the Southeast and beyond. It's an event that reminds us why mechanical timepieces still matter in a world full of screens — because a great watch isn't just a tool. It's a piece of craftsmanship you wear, a story you carry, and a way to mark the moments that count.

Join us June 11–20, 2026 at King Jewelers in Green Hills for ten days of fine watchmaking, exceptional company, and the kind of timepieces you'll remember long after you leave the showroom.